From “Mrs. Russia Classic” to a philosophy of unmistakable style
Winner of Mrs. Russia 2025 in the Classic nomination, head of a travel agency, mother, and founder of the perfume brand ParfumNarkotic, Galina Zabaznova shares how a pageant became a springboard for a personal mission—and how passion grew into the work of her life.
The Mrs. Russia 2025 crown in the Classic nomination is not merely a title for Galina Zabaznova. It is a sign that true femininity doesn’t fade with time—it gains depth and strength, much like a fine perfume. Behind the spotlight and the flawless image stands a woman who has managed to weave together career, motherhood, a bold entrepreneurial idea, and now a new, inspiring mission.
“For me, Mrs. Volgograd and later Mrs. Russia were less a beauty contest and more an intense psychological and personal-growth training,” Galina says. “It was a journey inward. It gave me confidence, discipline, and—most importantly—clarity about who I am, what value I bring, and what I want to say to the world.
This crown isn’t a reward for past achievements. It’s an advance on what’s to come. It opened the door to a wider audience and gave me the courage to speak louder about my philosophy.”
Galina’s values rest on three pillars: authenticity, depth, and courage. Her mission today is to inspire women (and men) to make conscious choices in everything—from life priorities to something as intimate as a fragrance.
“We live in a mass-market world that constantly tries to fit us into one standard. My task is to show that strength is found in uniqueness. Being different— a strong leader, a tender mother, a passionate entrepreneur, an elegant ‘Mrs.’—is not a split personality. It’s richness. And just as there isn’t one ‘perfect’ life for everyone, there isn’t one ‘perfect’ scent for everyone either. You have to search for it, feel it, choose it with your heart.”
That very philosophy became the foundation of her main business project—ParfumNarkotic. As a Master of Perfume Style, Galina doesn’t simply sell fragrance. She creates a personal experience.
“ParfumNarkotic is the opposite of ordinary shopping. It’s a place where time slows down. No one pushes another bottle on you—we walk a path with the client: from memories and emotions to a final choice. I work with exclusive fragrances from the world’s best niche perfumers—scents you won’t find in every perfume store. To me, fragrance is an invisible, yet the most honest accessory—a key to personality.”
Her interactive events—aroma casino evenings and masterclasses—invite guests into a true immersion: a blend of stories, the chemistry of emotion, and self-discovery. She is not a consultant, but a guide into the world of scent.
Behind every successful woman, there isn’t a “man in the shadows,” but a partnership. For Galina, family is both foundation and fuel.
“My family is my support team, my reality, and my greatest responsibility. They inspire me to go further—and they also bring me back down to earth at exactly the right moment. Balance between business and personal life isn’t about splitting time evenly. It’s about the quality of presence. When I’m with my family—I’m fully there. When I’m in business—I’m fully in it. My legal education helps me here: it taught me how to structure time and thoughts.”
The Mrs. Russia title has become an elevator Galina intends to ride to its highest floor.
“Right now, the focus is expanding ParfumNarkotic into a new format: more unique collaborations with well-known personalities, a wider geography for masterclasses, and perhaps even a signature scent. But my main project is a lecture tour for women. I want to travel through the regions with the theme: ‘The Scent of Your Personality: how to find confidence and style through fragrance.’ I believe that by helping a woman discover her signature scent, I’m giving her a tool to express her inner strength.
And I also plan to become actively involved in charitable initiatives that support women’s entrepreneurship and education.”
Galina Zabaznova represents a new kind of public figure: she combines the refined femininity of a “Mrs.” with the sharp mind of a strategist, the instincts of an entrepreneur, and the sensibility of a perfume artist. Her story proves that success today is not about choosing one role—it is the art of composing every facet of yourself, like perfume notes, into one unforgettable fragrance of life.
