
Crystal Princess Takes the Stage: Victoria Swarovski to Host Eurovision Song Contest 2026
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Beyond television, Swarovski has also established herself into a successful businesswoman. In 2020, she founded her own beauty brand, ORIMEI, representing modern elegance, confidence, and high-quality products that reflect her personal philosophy of beauty, well-being, and empowerment.
As a model, she has appeared on the covers of Forbes, Glamour, and ELLE, and collaborated with international brands including Mercedes-AMG, Calzedonia, and Braun both as an ambassador and creative partner in design and development. A proud Tyrolean, she has also created dirndl collections along with fashion and accessory lines, making fashion a key creative pillar alongside music.
Curiosity, openness and a thirst for new challenges characterise her personality. Swarovski entered rallying in 2025, and in early 2026 she has fulfilled a long-cherished dream by participating in the world’s toughest rally, the Dakar.
With her unique combination of media expertise, entrepreneurial drive, and international presence, Victoria Swarovski represents a new generation of public figures: versatile, ambitious, grounded and unmistakably herself.
Victoria Swarovski’s role as a presenter at Eurovision 2026 promises glamour, professionalism, and a touch of crystal brilliance on one of the world’s biggest stages.
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